E-commerce business
Built and managed for ORRA Fine Jewelry.
BLUE JACKET · BUSINESS ADVISORY
Retail, luxury & e-commerce
Varun Arora
Managing Partner · Blue Jacket
A retail and e-commerce leader with more than three decades of experience in the luxury goods and jewellery industry.
BLUE JACKET · BUSINESS ADVISORYDELHI · WORKING EVERYWHERE
PROFILE
Perspective shaped
by practice.
Varun’s experience spans luxury jewellery, retail operations, digital commerce and marketing. As CEO of MIRARI International from January 2022 to August 2023, he led the brand’s bespoke offering, design and craftsmanship ambitions, and strategic partnerships with a focus on customer experience and international positioning.
Before MIRARI, Varun held senior leadership roles at ORRA Fine Jewelry, including GM e-Commerce and DGM Anchor Stores. At ORRA he built and managed a $5.5 million e-commerce business, led digital marketing and site strategy, and managed plans tied to more than $5 million in revenue. His resume also records growth to 1.8 million annual unique site visitors through SEO and responsibility for the technical and marketing aspects of an online store supporting more than 40,000 products.
As Managing Partner of Blue Jacket, he brings this operating perspective to businesses working through retail performance, digital growth, e-commerce, sales and expansion.
SELECTED EXPERIENCE · ORRA FINE JEWELRY
Retail instincts.
Digital reach.
Resume-reported scale from Varun’s e-commerce and digital marketing leadership.
Annual unique visitors
Grown through search engine optimization.
Revenue-linked plans
Digital marketing budgets and plans tied to more than $5 million in revenue.
Products online
Technical and marketing management of an online store supporting more than 40,000 products.
Figures and descriptions are attributed to Varun’s resume; they describe his reported responsibilities and results.
AREAS OF EXPERTISE
Where experience
can help.
Specific scope, deliverables, timing and fees are confirmed in writing for each engagement.
- Retail and commercial strategy
- Sales and store performance
- E-commerce strategy and operations
- Digital marketing planning, SEO, paid search, affiliates, marketplaces and email
- Store expansion and business development
HOW PANEL PARTICIPATION WORKS
Shared reach.
Clear work, fair terms.
Professional visibility
This profile links to Varun Arora’s professional channels. Panelists may also contribute to co-authored insights, roundtables and panel introductions, with participation agreed in advance.
Trackable introductions
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Scoped specialist work
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Referrals, when appropriate
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A CLEAR NEXT STEP
Bring the right question.
Share a business challenge. Blue Jacket will review the request and follow up on fit and next steps.